Description
Many shops price off competitor rates or gut feel, then wonder why a busy year didn't produce more profit. This session walks through what a job or service call truly costs once you load labor, drive time, callbacks, warranty work, and overhead, and why two jobs at the same invoice price can deliver completely different margins. The goal is a simple, repeatable way to see which work and which service lines make money.
Attendees will leave able to:
-Distinguish price, direct cost, and fully loaded cost
-Calculate what overhead adds to every billable hour
-Spot the margin killers that don't show up on an invoice (drive time, callbacks, unbilled change orders)
-Run a basic margin check by job type or service line
-Decide whether to raise prices, change the work mix, or both
Meet your presenters:
Michael Wagner, MBA, CEPA — Fractional CFO, FocusCFO
Michael Wagner is a fractional CFO with FocusCFO who has spent years working with founder-led construction, trades, and service businesses across North Carolina. He helps owners see which jobs actually make money, building the job costing, WIP, and cash flow systems that hold up in front of banks and bonding agents. He has helped shops from $1M to $30M in revenue build the discipline to grow with confidence.
Quoc Tran, CFA — Area President, FocusCFO (Triangle)
Quoc Tran leads FocusCFO in the Triangle and works as a fractional CFO with owner-led businesses across the region. He is a CFA charterholder and helped start the Raleigh-Durham chapter of the Exit Planning Institute.